It's easy to find statistics about teenage drug use. It's also fairly easy to find tragic stories of teens that lost their lives, or ended up in prison, because of their addictions. The dangers of drug use are well-known, yet teens continue to get drunk, get high, and get addicted. Why?

"Life is often difficult for teenagers. When they're unhappy and uncomfortable with themselves and have neither a healthy outlet for their frustrations nor a trusted confidant, they may turn to chemicals for solace."

The media often makes drug use look much more prevalent than it actually is, making teens feel like it must not be "a big deal" if so many people are doing it. Teens who feel socially awkward, depressed, or ignored by their parents are also more likely to turn to alcohol and drugs. Read more at DrugFree.org.

Labels: addiction, causes_of_teen_substance_abuse, media_influences

Sixth and seventh graders who view high numbers of advertisements for alcoholic beverages are 50% more likely to drink and 36% more likely to decide to drink than peers who do not view such materials.

Liquor and beer advertisements appear on television, radio and the Internet, in magazines and in-store promotions, and as promotional items like t-shirts and posters. The study by the Rand Corporation concluded that adolescents see about 250 television ads every year, and that even fourth graders are familiar with brand names and slogans.

This study appears in the June 2007 Journal of Adolescent Health.

Dealing with teen drug abuse or teen drug addiction? Find a teen drug rehab at DrugRehabTreatment.com.

Labels: advertising, alcohol, media_influences