Sixth and seventh graders who view high numbers of advertisements for alcoholic beverages are 50% more likely to drink and 36% more likely to decide to drink than peers who do not view such materials.

Liquor and beer advertisements appear on television, radio and the Internet, in magazines and in-store promotions, and as promotional items like t-shirts and posters. The study by the Rand Corporation concluded that adolescents see about 250 television ads every year, and that even fourth graders are familiar with brand names and slogans.

This study appears in the June 2007 Journal of Adolescent Health.

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Labels: advertising, alcohol, media_influences