Almost half of the sales of "alcopops," that is, soft drinks laden with alcohol, involve consumers who are not old enough to legally drink alcohol. Now some state legislatures are passing laws to restrict the sale of alcopops to retailers that are licensed to sell beer, wine, and liquor. Alcopops are currently on sale at convenience stores and other outlets that are licensed only for beer.

A recent poll by the American Medical Association found that one in six teenage girls became sexually active after consuming alcopops. The same poll discovered that one in four drove or rode in cars with drivers who had been drinking. The AMA and other groups are lobbying against the sale of such drinks to minors.

Labels: marketing, underage_drinking, alcopops

Posted By: Aspen Education Group